In autumn 2011, Volvo wanted to launch a Volvo Business Lease program in order to strengthen and maintain their market position.
Shortly after launching the Volvo Business Lease program, 253 persons requested to be contacted by Volvo Car dealers.
We designed and developed www.volvobusiness.dk - a site built to introduce visitors easily and promptly to Volvo’s Business Lease program (including equipment, technical specifications and accessories). The site was constructed as a first stage platform and is currently under further development.
In addition, we created a brochure for the Business Lease Program, which was distributed to all Volvo Car dealers.
The destination
Statoil wanted to generate leads in order to acquire more members for their customer loyalty club.
The journey
From Micro Boredom
to Maximum Loyalty
How do you get your tactical message
across in an overcrowded retail
environment?
Based on the concept of micro boredom we launched a successful lead generation ending with a 16,4 conversion rate on all QR scans.
The minutes spent fuelling one’s car can be categorised as micro boredom. In the advertising campaign we addressed the Statoil customers during this very interval.
A teaser line "With or without discount?" was placed strategically on gas pumps and followed by a QR-code linking to a smartphone application.
=
16,4 conversion rate on all QR scans
=
640%
return of investment
=
6%
increase in number of applicants to
the customer loyalty club
An internal safety campaign for Maersk FPSO.
Adherence to safety procedures on the platform is absolutely crucial in order to minimise and prevent accidents. We had to create a mind-set that would naturally lead to the right behaviour: a behaviour that should be fundamentally embedded in the culture on the platforms.
Based on the insight that Orange is the colour of both safety apparel and safety equipment offshore, we created a campaign with the main message that safety always comes first.
We made a poster campaign, which ran for a period of 4 months – with the main theme and 4 different key visuals from real-life situations offshore. In order to highlight the campaign, we initiated a secondary activation process with postcards and a competition to win a watch.
The campaign is still running.
We deliver business-to-business and business-to-consumer solutions to Viasat, the leading television operator in Denmark. Our solutions span from Distributor Road Shows, campaign materials and advert templates to in-store materials.
Additionally, we solve a range of direct mail tasks.
Campaign sites and online shop
Over the years we have developed the design and optimised the usability of landing pages promoting “digital television” and viasat.dk in general.
We have also developed the Viasat online shop, which has been designed to create an overview and to guide the visitors quickly and easily through the purchasing process.
Following a consistent optimisation of the usability, the online shop’s conversion rate has increased with
300 %
Betsafe wanted to be positioned as the football lover no. 1 among all betting providers.
Betsafe has sponsorship arrangements with the Danish Superliga and the Danish 1st Division (Betsafe-ligaen). Our mission was to activate and capitalise on the sponsorship in regard to the Betsafe brand. Marketing activities should be leveraged between call-to-bet activation and positioning of the Betsafe brand as a high quality game provider and the primary partner in Danish football.
The story line was built around Betsafe as an active, serious and professional supporter of Danish football providing sport enthusiasts with the right on-the-edge odds.
The campaign is still running
