Explanation of words

Our competences have a great variety and have many names. We master both the strategic and the creative area. This means that we can offer you complete cross-media communication solutions.
For the sake of clarity, we have composed a GLZ Wiki of our typical tasks.

Conceptual branding
A brand is a collection of symbols, experiences and associations positioning and differentiating a product, a service, an organisation, a person or a place.

Brand activation
The integration of all available means of communication in a creative platform for activating the consumers.

Employer branding
The name for companies' attempt to market themselves as an attractive workplace.

Relations and dialogue marketing
Primary focus on building up loyalty, customer retention and satisfaction instead of sales

Identity
The basic idea of a graphic identity is to differentiate on the market and at the same time create recognition among stakeholders.

CRM
An abbreviation of Customer Relationship Management, which can be translated into customer relation control meaning a system for storage of customer data.

Web design
A broad concept covering the way in which content is being delivered to an end user through the internet.

Social media
An umbrella concept for services making it possible for people to enter social communities online.