As a Twitter-user (especially) it's easy to end up following a bunch of people without really 'listening' to them - unless you spend a good deal of your time reading through tweets...
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Is there a worm or isn't there?
Read the blog postMuch is being said and written about mobile marketing.
Read the blog postHej, jeg hedder Kenneth og er kontaktchef, partner
New phones are everywhere - advanced mobile phones known as smartphones that give you access to a myriad of programs like foursquare, Facebook, Twitter, a number of location based services, e-mail and much more.
26 percent of Danes said yes to owning a smartphone in a survey conducted by Userneeds for Telenor. The conclusion: Today's consumers want to communicate with each other with brands when they're on the go.
Consumers increasingly respond with scepticism when celebrities appear as endorsers in advertisements for products they have no direct ties to.
Read the blog postWhat makes a website a website?
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A few years ago, my former colleague at TBWA, Adam Morgan, wrote a very interesting book. It was called "Eating the big fish - How Challenger Brands Can Compete Against Brand Leaders".
Read the blog postHej, jeg hedder Søren og er direktør, partner
It is very straightforward: the direct route to efficient marketing is via consumer knowledge and insight. And the GPS is known as behavioural targeting! More information about this concept here.
Read the blog postIf you're a company wanting to reach potential customers, you have many ways to get their attention.
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A new analysis shows that even after a negative experience, 92% of customers will buy from the same supplier
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